Dealz has acquired online discount retail business, Poundshop.com, and plans to roll out an online service in Ireland.
It said it also plans to widen its offering by adding PEP&CO clothing and homewares
The company said the acquisition of Poundshop.com for an undisclosed sum, will provide the infrastructure to power a national roll-out of its own pilot ecommerce operation.
Founded in 2014, Poundshop.com has almost 400,000 customers across the UK and 65 colleagues at its distribution centre and head office in Wednesbury, West Midlands.
"It's great to warmly welcome the Poundshop.com team to Dealz," said Barry Williams, Poundland & Dealz managing director.
"This acquisition puts power and pace behind our aspirations to make our amazing products and value available to customers across the UK and Ireland, however they choose to shop."
