Tourism Ireland is hoping to attract French visitors to Ireland through the power of Irish dance.
Cairde, the Irish dance group, is dancing their way through the streets of the French capital, to raise awareness of Ireland among unsuspecting Parisians and rugby fans.
It is specially timed to coincide with the France v Ireland clash in the Six Nations this weekend.
The talented dancers, best known for their videos on Tik Tok, are performing their routine at some iconic locations around Paris, including the Eiffel Tower and the Sacré-Cœur Basilica.
The highlight will be a 'dance-off' at the famous Moulin Rouge – involving Cairde and seven Can-Can dancers.
A number of French TV crews are filming the group in action which will be shown in millions of homes around France.
The Cairde dancers will share the content with their 2.6 million followers on TikTok and with their 352,000 followers on Instagram.
Tourism Ireland will also share the content with its followers on its social media platforms in France.
At the Stade de France on Saturday, when France and Ireland go head-to-head, the Cairde dancers will perform at the interval and the stadium will light up in green – bringing the Ireland message to the thousands of rugby fans in the stadium, as well as to the many people all around France watching the game on TV.
Monica MacLaverty, Tourism Ireland's Manager Southern Europe, said: "Our aim is to bring a smile to the faces of people … and to convey the message that Ireland offers the warmest of welcomes and great fun, as well as wonderful scenery and heritage.
"Our message is that Ireland is open for business again and we cannot wait to welcome back visitors from France. We’re telling prospective French visitors that a warm welcome awaits them when they travel to Ireland, despite the disruption of the last couple of years."
