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Irish Distillers sees record H1 sales of Jameson whiskey

Conor McQuaid, Chairman and CEO of Irish Distillers
Conor McQuaid, Chairman and CEO of Irish Distillers

Irish Distillers said it sold 5.8 million cases of Jameson whiskey in the first six months of its financial year to December 2021.

This is the highest ever first half sales volume recorded for Jameson and was up 22% on the same time last year

Jameson recorded volume growth in key markets including the US (up 8%), the UK (up 16%) and South Africa (up 41%).

Within the broader Jameson family, Jameson Black Barrel recorded growth of 35% globally compared to the same time last year amid the growing consumer trend towards more premium brands.

Irish Distillers also said that consumers continued to show their appreciation for its single pot still portfolio in the first half of the year, led by Redbreast with record volume growth (+19%).

The Spot range recorded volume growth of 7%, its highest ever half year volume growth.

Both Jameson and Irish Distillers' portfolio of whiskeys enjoyed a strong performance in Ireland during the six month period with Jameson recording 13% volume growth compared to the same time last year.

Conor McQuaid, Chairman and CEO of Irish Distillers said that in the first half of the company's financial year, world began to cautiously return to pre-pandemic activities with the return of international travel, social engagements and in-person events in some markets.

"This improving situation supported the growth of our full portfolio of Irish whiskeys led by Jameson, which sold 5.8 million cases in the first six months of our financial year," Mr McQuaid said.

He said that Jameson is in growth in all key regions around the world, demonstrating the ever-increasing affinity for the brand on a global level.

"New generations of consumers and changing lifestyles are boosting this growth and we will continue to ignite, or in many cases re-ignite, a passion for Irish whiskey in markets around the world," he added.

He also said the company fully recognises the difficulties its on-trade partners have faced recently.

"However, as the public health situation improves, we look forward to supporting them as they hopefully return to a more normalised and sustained operating environment," he added.

Meanwhile, Irish Distillers owner Pernod Ricard earlier said it expected strong sales growth in its 2022 fiscal year despite potential disruptions tied to the Covid-19 virus.

This comes after buoyant demand in the US, China and Europe helped it beat first-half profit and sales forecasts, lifting its shares by over 3%.

The French spiritis group, which also owns Martell cognac, Mumm champagne and Absolut vodka, said sales growth would drive operating margin expansion, although this would moderate from the first half due to increased investments.

Resilient consumption by people staying at home, the reopening of bars and restaurants and a gradual recovery in travel retail would fuel sales growth across regions, it said.

Chairman and CEO Alexandre Ricard said it was too early to make a quantitative guidance for sales or profit growth in fiscal 2022.

"We are giving a qualitative guidance. A key unknown is the performance during the Chinese New Year this month," Chairman and CEO Alexandre Ricard said.

"We will have more visibility in mid-March, though we remain very confident over growth momentum," he added.

Pernod, the world's second-biggest spirits group, said profit from current operations in the six months to December 31 reached €1.998 billion, an organic rise of 22% that was more than analysts' expectations for a 16.7% rise.

Sales totalled €5.959 billion in the first half, representing an organic rise of 17%, compared with analysts' expectations for a 15.1% rise.

As expected, sales growth slowed to 14% in the second quarter from 20% in the first quarter, when Pernod Ricard had benefited from a low comparison base a year ago.

Pernod Ricard had flagged that the comparison base would progressively become less favourable as the year progressed. Pernod's fiscal year started on July 1.

Last month, rival Diageo - which owns Guinnness - eported first-half sales up nearly 16%, buoyed by high-end spirits for home use while bars increased orders as they reopened after lockdowns.

This comes after buoyant demand in the US, China and Europe helped it beat first-half profit and sales forecasts.

The French spirits group, which also owns Martell cognac, Mumm champagne and Absolut vodka, said sales growth would drive operating margin expansion, although this would moderate from the first half due to increased investments.

Pernod, the world's second-biggest spirits group, said profit from current operations in the six months to December 31 reached €1.998 billion.

This marked an organic rise of 22% and was more than analysts' expectations for a 16.7% rise.

Sales totalled €5.959 billion in the first half, representing an organic rise of 17%, compared with analysts' expectations for a 15.1% rise.

Pernod's fiscal year started on July 1.