Sports club automation company Clubforce has appointed Noel Murray as its new chief executive.

Noel Murray is a former Managing Director of Sales Operations, Asia Pacific, China, India and Japan at Microsoft and is the current chairman of the Clubforce board.

Clubforce was founded by Warren Healy in Carna in Connemara in 2009. The software, which started off as a pet technology project, was used as a fundraising tool for Irish Diaspora to send money to their sports clubs back home.

The demand for a complete set of secure online payments soon expanded the product features with demand spreading to Galway, then across the country and further afield to the UK.

The company now partners with organisations like Connacht Rugby, the Federation of Irish Sport, more recently STATSports and Output Sports, while it also has a technical integration with both the FAI and the GAA platforms.

Warren led the company to raise €2.5m in funding in February 2021 and also received Enterprise Ireland backing for its international expansion.

After the appointment of Mr Murray as CEO, Warren will now assume the role of Chief Product Officer at Clubforce.

Warren Healy said the appointment of Noel Murray as CEO was a game-changer for the company.

"Noel has a massive depth of international experience across multiple products, functions and markets and extensive industry knowledge from a long tenure at Microsoft. His fresh perspective will push us harder and faster towards operational excellence and focused market expansion," he said.

"Our goal is to build a global enterprise from Galway. Noel's appointment will be a significant contributor towards the achievement of this goal," he added.