VidMob has said it plans to double its headcount this year, and create 75 new jobs over the next three years.

It comes as the company recently announced the relocation of its EMEA hub to Dublin, where it currently employs 21 people.

VidMob has created an AI tool that measures the performance of marketing creative, allowing marketers optimise ad design.

Alex Collmer, CEO of the company today met with Government officials, IDA Ireland, clients and associates from the social media and digital tech sphere, at an event to mark the official opening of the expanding multi-national.

Tánaiste and Minister for Enterprise, Trade and Employment, Leo Varadkar welcomed the the company's plans to expand their workforce.

"VidMob is an industry leader and it's a real boost that the company has chosen Dublin for its EMEA hub," he said.

"Ireland’s rich talent pool and innovative culture provide the perfect conditions for companies like VidMob to thrive," he added.

The business has had an Irish office since 2019, when it was decided to move the VidMob EMEA headquarters from the UK to Dublin.

The US company originally launched in London, and it said the Dublin move was linked to talent availability, and the fact that the Irish capital is deemed a better route for accessing partners along with remaining within the European Union.

"Our move was due not only to access to Europe, but also the local access to exceptional talent and to partners such as Facebook, LinkedIn and Google, whose headquarters for EMEA are also based in Dublin," said Alex Collmer, CEO of VidMob.

The New York-based company closed a Series C financing round last year, raising $50 million expansion capital from a combination of funds, strategic investors and influential companies in the creative technology space.

The business, founded in 2014, has raised over $100 million to expand its ground-breaking platform for intelligent creative.

It has global operations across the US, LATAM, EMEA and APAC, with offices in more than a dozen cities.

The company said the latest funding will support VidMob's EMEA expansion from its Dublin hub to further locations around Europe, focusing on the UK, Switzerland, France and Germany in particular.