Marketing communications company Core has announced the appointment of Aidan Greene as the new CEO of the business.
Mr Greene, who is currently deputy CEO, will take over from Alan Cox, who is leaving Core to launch a software business specialising in the area of business transformation.
"I have enjoyed my time in Core immensely," said Mr Cox.
"I am delighted that the board has chosen Aidan Greene to take over; he is an exceptional practitioner and will be a brilliant CEO. The company has a very exciting future ahead," he added.
Mr Greene said he is looking forward to taking up his new position from 4 April, 2022.
"I am confident that alongside Core's established and experienced leadership team, we are in a unique position to offer clients a truly collaborative, more powerful solution," he said.
Mr Greene was previously the Managing Director of media planning and buying agency, MediaVest (now called Spark Foundry).
He launched the direct response media agency, Clear Blue Water in 2005, before taking the reins of MediaVest in 2007.
He has also worked in Ogilvy & Mather and Carat.
Core employs a team of 330 people and consists of eight practices - creative, data, investment, learning, media, research, sponsorship, and strategy.
