Three businesses have merged to create a new global media monitoring, measurement, and workflow management partner for the PR and communications industry.
Technology investor Symphony Technology Group has today completed its acquisition of Kantar's Reputation Intelligence business, while it has also announced the additional purchases of PRgloo and Onclusive.
The new company will operate under the name "Onclusive", which it said reflects the inclusive and scalable nature of its newly combined offer and its commitment to accelerating investment in tech-powered platforms and solutions.
Onclusive will serve more than 9,000 clients, including many of the world's biggest brands, across 130 markets.
The company has over 1,100 employees based in Ireland, the US, the UK, France, Italy, Spain, Germany and Australia.
It aims to build on the consultative strengths and scale of Europe's largest media monitoring and analysis provider, Kantar Reputation Intelligence, UK-based PRgloo's media relations and workflow management platform and US-based Onclusive's AI technology and data science.
Managing Director at STG, JT Treadwell, said STG had made clear its intention last year to create a market leading insights and software company through the proposed acquisition of Kantar Reputation Intelligence.
"Completing that acquisition is a major first step and the additional capabilities brought by Onclusive and PRgloo widen the scope of our commitment to providing best-in-class solutions for PR and Communications teams, both now and in the future," he added.
The chief commercial officer of the newly-formed Onclusive, Petra Masinova, said the three companies had always admired each other's strengths and increasingly teamed up on programmes to help solve clients' needs.
"Today we accelerate our natural evolution to become one company, amplifying our strengths and supporting our clients with leading insights, technology and expertise together under one roof," she added.
