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Frasers' first-half profit up 62% on strong reopening after lockdown

Frasers was formerly called Sports Direct and is controlled by Mike Ashley
Frasers was formerly called Sports Direct and is controlled by Mike Ashley

UK sportswear and fashion group Frasers has today reported a 61.7% rise in first-half core earnings.

The growth was driven by a strong performance from its shops as they reopened after Covid lockdowns, plus the opening of new Flannels stores and online growth.

Shares in the group, formerly called Sports Direct and controlled by founder Mike Ashley, were up marginally in London trade this morning, extending 2021 gains to 58%.

Frasers is pursuing an "elevation" strategy to take its business upmarket. Other brands it owns include House of Fraser, Jack Wills and Sofa.com.

It said it was cautious on the outlook, given macroeconomic headwinds on the horizon in the form of cost increases, supply chain issues and potential squeezes on consumer spending power.

There is also still the risk that measures to curb Covid-19 could adversely affect the outlook with restrictions returning, including lockdowns in Europe.

"Notwithstanding the above risks, we do believe the group can achieve an adjusted profit before tax of between £300-350m for the period ended 24 April 2022 on the proviso there are no substantial lockdowns imposed in the UK, particularly over the important Christmas period," it said.

Analysts at Liberum raised their full-year profit forecast by 7% to the mid-point of the forecast range and their price target to 900 pence from 850 pence.

Britain's Prime Minister Boris Johnson earlier this week imposed tougher Covid-19 restrictions in England, ordering people to work from home, wear masks in public places and use vaccine passes to slow the spread of the Omicron variant.

Ashley is set to step down as chief executive in May and be succeeded by Michael Murray, his daughter's partner and Frasers' current "head of elevation".

Ashley, who owns about 66% of the group's equity, will remain on the board as an executive director.

In September, Frasers' investors backed an executive share scheme which could earn Murray £100m.

The group reported adjusted pretax profit of £186.8m for the six months to October 24, up from £115.5ma year earlier.

Group revenue rose 23.6% to £2.34 billion.