Irish retail clothing, interiors and lifestyle businesses, Blarney Woollen Mills and Meadows & Byrne, are to go Guaranteed Irish in a pledge to support the Irish economy.

Headed up by Freda Hayes, Meadows & Byrne has 13 stores across Ireland while Blarney Woollen Mills has three stores.

Freda Hayes, Meadows & Byrne's Managing Director and CEO of Blarney Woollen Mills, said that shopping Irish has never been more integral to Irish consumers' shopping experience and now is the time to leverage the Guaranteed Irish stamp of authencity.

"Christmas 2020 saw a huge uplift of shoppers looking for Irish gifts, so are keen to ensure that this consumer trend continues into the future. The ripple effect really does make for a more sustainable impact on our economy into the future," she added.

Guaranteed Irish claims that every €20 spent in the local community is worth €100 to the Irish economy.

The CEO of Guaranteed Irish, Brid O'Connell, said that if everyone bought one Guaranteed Irish Gift this Christmas, it would have the net impact of keeping local producers of gifts, foods and service providers trading.

"If we support our local businesses, they will in turn support their communities, creating a more circular economy," Ms O'Connell said.

"94% of consumers who buy from a Guaranteed Irish business feel they are playing their part in reducing carbon footprint. By supporting local, the conscious consumer is aware that they are supporting shorter supply chains, reducing carbon emissions, and making long-term sustainable decisions that will have a positive impact on the environment and local communities," she added.