B&Q has launched diy.ie, its first fully transactional website in Ireland which offers home delivery and click & collect services nationwide.
The company is creating a new Digital Hub at its Liffey Valley store in Dublin, which will create 19 new jobs, including drivers and warehouse staff, adding to its 550 strong workforce.
While retail stores will remain at the centre of the B&Q offering, increasing investment in e-commerce and creating Digital Hub stores are central to its overall growth strategy.
The company expects the Digital Hub store to fulfil over 80% of diy.ie orders.
John Eason, divisional director, Ireland and the Islands, said it is a major milestone for the business and B&Q expects home delivery and click & collect to be in big demand for both existing and new customers.
"This project has been two years in planning and the shift in consumer behaviour that was so evident during the pandemic clearly supports the rationale for a revised retail model of 'bricks and clicks' for Ireland," he said.
Craig Verdon, director and unit manager in Liffey Valley said: "With increasing appetite for speed and convenience and the recent surge in online shopping, diy.ie represents a key moment in the expansion of B&Qs e-commerce offering and of our commitment to ongoing improvements to how we get closer to our customers."
