Facebook chief Mark Zuckerberg last week announced the parent company's name is being changed to "Meta" to represent a future beyond just its troubled social network.

The new handle comes as the social media giant tries to fend off one its worst crises yet and pivot to its ambitions for the "metaverse" virtual reality version of the internet that the tech giant sees as the future.

Facebook, Instagram and WhatsApp will keep their names under the rebranding.

But can a Facebook re-brand divert attention away from PR firestorms for the company?

Liz Carolan, Director of Digital Action, and Elaine Burke, Editor of Silicon Republic tell the Business what they think.

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