Out of Home (OOH) media specialist Poster Plan Limited, which trades as Kinetic Ireland has sold the business to UK OOH specialist Talon Outdoor.
Poster Plan was established in 1990 by co-founders Simon Durham and Carol Hogan and operates offices in both Dublin and Belfast.
The business delivers OOH planning and buying capabilities, focusing on dynamic and data-led solutions for a wide range of agencies and clients.
The acquisition of Poster Plan follows the recent appointment of Andrew Sinclair as Managing Director.
Mr Sinclair will lead the business with Aoife Hudson, Deputy Managing Director.
Both Simon Durham and Carol Hogan will remain with the business.
"Today marks an exciting new chapter in our OOH journey and we are delighted to have completed the sale of the business to the Talon Group," said Simon Durham, Co-Founder of Poster Plan.
"Having been Talon's exclusive partner in Ireland for some time, we have first-hand experience of their dynamism, forward-thinking and overall ambitions for showcasing the power of OOH," he said.
Talon's Global CEO Barry Cupples said having worked closely with Poster Plan for a number of years to deliver OOH campaigns for Talon’s clients in Ireland, this acquisition was a natural next step.
"We are excited about the prospects for supporting the continued opportunity to drive the renaissance of OOH, by adding Talon’s service and solutions culture to Poster Plan’s deep customer relationships and strong reputation," he said.
