Telecoms company eir is planning to bring its retail outlet operations, which are currently outsourced to retail partner Synchro, in-house.
Since 2010, Synchro has been running more than 30 stores across the country for eir, as well as handling business to business sales.
It currently employs just over 100 people.
However, the current agreement between the two companies expires on December 31.
Eir said that as with all such agreements, it has been actively engaged in discussions about what happens after that date.
It said a proposed arrangement would see Synchro retail operations insourced to eir next year.
While from the 1st of January, eir would operate all aspects of Synchro's retail estate.
A spokesperson for eir declined to comment on whether this would involve Synchro's operations being bought by eir, as negotiations had not yet been completed.
But the telecoms company said no redundancies are planned and Synchro employees would transfer across to eir, keeping their existing terms and conditions of employment.
A 30-day consultation period with staff has begun today.
"Bringing Synchro stores under eir management means eir will have a more efficient, geographically dispersed retail model, enabling eir to reach more customers directly wherever they are in Ireland," eir said in a statement to RTÉ News.
Synchro is owned by Brendan O’Hagan who sold a chain of mobile phone stores to Denis O’Brien’s Esat for €5m in 1999.
He also co-founded low-cost gym chain Flyefit in 2011.