French drinks company Pernod Ricard said today it has signed a deal to buy Whisky Exchange which specialises in on-line sale of spirits, as part of its e-commerce expansion strategy.
Pernod Ricard, which owns Irish Distillers, did not disclose the financial details of the deal.
Whisky Exchange was founded in 1999 in Britain by Sukhinder and Rajbir Singh.
"E-commerce is a key channel in our long-term strategy," Pernod Ricard chairman and CEO Alexandre Ricard said in a statement.
