Design platform Zazzle has announced the expansion of its European headquarters in Cork, which will see the addition of 50 new jobs over the next three years.

Zazzle said it has has already significantly grown its strategic operations in Cork this past year, continuing those efforts with hiring in engineering and other technical sectors.

Silicon Valley-based Zazzle connects consumers, independent designers, manufacturers, and major brands, such as Disney and Marvel, to design and customise a multitude of products.

The company's continually expanding product and design base includes everything from clothes and accessories, invitations, art, home goods, electronics, and custom gifts.

It also said today that it will begin hiring for seasonal positions with about 115-130 fixed-term contract roles set to be created. These roles will be remotely based and are open to people in every county in the country.

Zazzle set up its European HQ in Cork in 2013, securing the former Guinness building on the Cork waterfront in 2014. Since then, the Cork office has grown rapidly from 30 in year one to its current headcount of 225.

"Zazzle has benefitted from, and is thrilled to continue, our commitment to the Republic of Ireland," Robert Beaver, Zazzle's chief executive, said.

"We value our relationships with the Cork community and are eager to bring on more Ireland-based talent. Our Cork-based Zazzlers are an integral part of our global team," he added.

Tánaiste and Minister for Enterprise Trade and Employment Leo Varadkar said said the new Zazzle jobs are great jobs for skilled engineers, offering really good opportunities for those working in and around Cork.

"Ireland offers the right conditions for tech firms seeking to grow in the European market and this announcement is yet another example of our success in attracting high quality investment and jobs," he added.

IDA Ireland CEO Martin Shanahan said that Zazzle's decision to expand their operations in Cork is welcome news.

"The addition of a new strategic function demonstrates the company's commitment to Cork and the South West region," he added.