Drinks distributor United Wines has secured an exclusive all-Ireland distribution deal with Titanic Distillers, Belfast's newest Irish Whiskey brand.
The deal will see Craigavon-based United Wines handle all distribution for the new whiskey through its on and off-trade customer base across the island of Ireland.
This includes over 1,000 bars, restaurants, hotels, off licenses, cash and carries, regional wholesalers and national multiples.
United Wines Managing Director Martin McAuley said that to secure such a premium brand as Titanic Distillers is a real coup.
"The whiskey itself is second to none but the plans that the company has for a distillery on the very site where the Titanic was built, gives the brand a uniqueness and an authenticity that is impossible to recreate," Mr McAuley said.
He noted that Irish Whiskey is the fastest growing spirits category of the last 10 years with sales expected to double in the next 20 years.
"We're really looking forward to working together with Titanic Distillers to promote this truly unique brand and product," he added.
