A free interactive mobile app has been launched for those visiting the Cliffs of Moher Visitor Experience in County Clare.
Visitors will be able to access a range of information about the Cliffs of Moher via their smartphone before they visit, or while using the free Wi-Fi available at the main visitor centre building and viewing platforms.
The app contains 13 audio tracks narrated by Conor Tallon and featuring contributions from people with an intrinsic knowledge of the rich history, geology, flora and fauna of Ireland's most visited natural attraction.
Geraldine Enright, Director of the Cliffs of Moher Visitor Experience, said, "The launch of this interactive app ties in with our sustainability ethos as it will greatly reduce the amount of information brochures being distributed on site. Everything from a map of the attraction to the weather forecast and items of local interest is there on the app."
"The audio tracks featured on the app will provide context and extra life to what visitors are experiencing during their trip to the Cliffs of Moher," she said."Our staff provide local insight on the myths, history and the biodiversity of the site, while the busking tradition at the site and the traditional music of North Clare and the wider county also features."
The app, which has been developed by Digisoft.tv in conjunction with Cork-based Inhand Guides Smart Audio, is available to download from the Apple App Store and Android Playstore.
