Notion, a new kind of digital collaboration and workplace tool, has chosen Dublin as its Europe, Middle East, and Africa (EMEA) headquarters after the company saw strong growth during the Covid-19 pandemic.

The US company plans to grow its Dublin team to a headcount of 25.

Notion's collaboration tool is used by global brands such as Nike, McDonalds, Samsung, Lululemon and Tinder, and by millions of people across Europe - including some of Ireland's fastest growing brands such as Wayflyer, Storyful, Glofox, Flipdish, Hostelworld and CarTrawler.

Notion is a client company of IDA Ireland.

Ivan Zhao, co-founder and CEO of Notion, said that Dublin's thriving tech scene makes it the perfect HQ for Notion, with its talented workforce exactly what the company needs to help Notion cement its shift upmarket after winning massive consumer popularity.

"I can see our Dublin presence becoming a major international hub over the next few years and I'm excited to build out our team," the CEO said.

Robbie O'Connor, GM EMEA at Notion, said the company's community in Europe is exciting and vibrant, and the company is building something special - not just new tools, but new ways of building and innovating together.

"I'm delighted that Dublin will be our HQ in EMEA, initially focused on building out our customer-facing teams but leveraging Dublin's considerable talent-base over time to bring other functions here," he stated.

Donal Travers, Divisional Manager of Technology, Content, Consumer & Business Services and Emerging Business at IDA Ireland said that Notion is joining a thriving tech scene of fast growing and innovative companies choosing Dublin as the preferred location to establish its EMEA HQ.

"Notion is experiencing phenomenal growth and IDA Ireland offers the company our ongoing support as it scales its team here," he added.

Leo Varadkar, the Tánaiste and Minister for Enterprise, Trade and Employment, said that Notion has seen impressive growth throughout the pandemic.

"With our highly skilled and talented workforce, Dublin is the perfect choice for the company as it expands into Europe," he added.