New figures from AIB show that after months of being closed due to Covid-19 restrictions, consumers spent over €90,000 an hour at pubs in June.
AIB's Spend Trend survey shows that consumer spending in hotels, restaurants and pubs increased in June as the sector partially reopened after months of being closed.
Spending in hotels was up 225%, restaurant spend was up 22%, while pub and off licence spend was up 304% as Covid-19 curbs were partially lifted last month.
AIB noted that those over the age of 65 recorded the biggest increase in hotel spending in June - up 478% on May - while those under the age of 25 recorded the smallest increase, up 139%.
It also said that those under the age of 25 recorded the highest increase in spending in pubs, up 404% on the previous month, while those between 35 and 44 recorded the smallest increase, with a still significant jump of 239%.
With pubs closed since last March, Dubliners spent an average of €30,000 an hour in pubs last month, the bank added.
Today's survey also reveals that since restaurants reopened for outdoor dining, consumers spent over €288,000 an hour eating out in June, with those over the age of 65 recording the biggest increase, up 51% on May.
AIB said that overall consumer spending continued to rise in June, up 7% on May as more sectors within the economy started to reopen.
Card usage also continued to increase, with chip and pin up 14%, contactless up 12% and Digital Wallet usage rising by 17%.
John Brennan, Head of SME at AIB, said that having partially reopened in June, the hospitality sector saw a surge in spending, albeit from a low base, as consumers flocked to pubs, restaurants and hotels throughout the month.
"This was a welcome increase in spending for businesses after many months of being closed. Society's support for those in the hospitality sector, as well as all other sectors impacted by Covid-19, will be critical to the recovery of these businesses as we emerge from the pandemic and slowly return to normality," Mr Brennan added.
AIB noted that the busiest day for spending was June 25, which coincided with pay day for many.
Meanwhile, the quietest day for spending was June 6 - the day before sectors of hospitality reopened.