Retailer Primark has opened its first ever shop in the Czech Republic as it continues to expand across Europe and the US.

Based in Prague's Wenceslas Square, the new store will create over 300 jobs in what is Primark's 14th market and its 396th store.

Primark said the new Prague store marks another milestone in its Central Eastern Europe expansion, and joins Ljubljana in Slovenia and Primark's two stores in Poland - in Warsaw and the newly opened Poznan.

Primark has also signed a lease to open its first store in Slovakia and also announced additional Polish stores in Krakow and Katowice, as well as a second store in the Czech Republic in Brno in 2022.

The new store in Prague spans 49,800 square feet of retail space across three floors and has 35 cash desks and 56 fitting rooms.

Paul Marchant, CEO at Primark, said the Czech Republic is another important market for the company as it continues its expansion into Central and Eastern Europe and build its pipeline of new stores across the region.

First established in Dublin in 1969 where it trades as Penneys, Primark has 396 stores, with over 16.5 million square foot of selling space, across 13 countries including Ireland, the UK, Spain, Portugal, Germany, the Netherlands, Belgium, Austria, France, the US, Italy, Slovenia and Poland.

It employs over 70,000 people and in its last financial year the company opened 12 stores creating over 2,800 new jobs.