Irish water brand Ballygowan has moved its full range of grocery products to RPet, fully recycled and recyclable bottles.
The move has been facilitated by a €2m investment in their operations at Newcastle West in Co Limerick, the home and source of Ballygowan.
The shift to recycled bottles will remove 51 million virgin plastic bottles from circulation annually and it will reduce Ballygowan's virgin plastic consumption by 1,288 tonnes.
Shifting to lighter bottles will reduce plastic use by a further 245 tonnes. Overall, there will be a reduction of 1,533 tonnes of virgin plastic each year, the company said.
Ballygowan owner Britvic Ireland has committed to reducing direct carbon emissions by 50% by 2025 and indirect carbon emission by 36% by 2025.
Ballygowan is taking a lead within that ambition, having reduced its direct carbon emissions by over 90%.
Its plant at Newcastle West now operates on 95% renewable energy and 100% renewable electricity - the highest level of renewables use by any Britvic factory worldwide.
There are plans to further increase this in the years ahead.
The facility at Newcastle West has also achieved zero waste-to-landfill.
As well as the launch of the new bottles, Ballygowan has announced a new brand identity for the product, its first significant brand refresh for many years.
Kevin Donnelly, Managing Director at Britvic Ireland, said that today's announcement marks a major milestone in the story of Ballygowan.
"By investing in a fully recycled bottling system, we are taking a major step to reduce our impact on the planet. This is the latest innovation in a journey which has already seen a reduction of over 90% in our manufacturing emissions for Ballygowan under Britvic Ireland's Healthier People, Healthier Planet strategy," Mr Donnelly said.