Electricals retailer DixonsCarphone has revealed plans to rebrand all its Irish and UK and shops as Currys.
The group said Currys PC World, Carphone Warehouse, Team Knowhow and Dixons Carphone will all become Currys by October.
It will see the rebrand rolled out across more than 300 stores, 13,000 staff uniforms and over 300 vehicle liveries, according to the group.
Dixons Carphone will also change its name to Currys plc on the London stock market after the group's annual shareholder meeting in September.
Last month Dixons Carphone closed its Irish Carphone Warehouse business, which resulted in 486 redundancies.
The business had 69 standalone stores and 12 outlets within a store.
The company said that over the last year Carphone Warehouse Ireland had seen a decrease in footfall in excess of 40% and a 25% increase in customers buying sim-free handsets.
Alex Baldock, chief executive of DixonsCarphone, said the Currys rebrand decision was a "no-brainer".
"Since Henry Curry first started helping everyone enjoy the amazing technology of his day - the bicycle - in 1884, Currys has been the best-known and most trusted brand in tech," the CEO said.
"Currys will have a bold and up-to-date look and feel, but this is a gearshift not a facelift," he said.
"We've worked hard to become one joined-up business and becoming Currys reflects and accelerates that," he added.
He said the move will make it easier for customers, who can "turn to Currys for all their tech needs".
Mr Baldock admitted it is a "bitter sweet day" for brands such as Dixons, which will disappear from high streets and online under the rebrand.
"But now we can get behind a brand that will cover it all," he said.
He confirmed there will be no store closures as a result of the name change and overhaul, and that the group's international brands in markets such as Norway and Sweden will remain unchanged.
The change forms part of a recently announced £190m increase in investment across the group, with revamped stores, an online push, and staff training in technology among plans on the cards.
The group's first new-look store was unveiled in Edinburgh's Kinnaird Retail Park today.
Dixons Carphone has undergone a raft of rebrands over the years, with the Dixons name being ditched on the high street in 2006.
But the Dixons name was retained then as the brand for its online retailing operations, while it has also been used for Dixons Travel.
But the group announced plans in April to shut the 35-strong airport store business, Dixons Travel, due to pandemic trading woes and the end of tax-free tourist shopping.
It also axed all its 531 standalone Carphone Warehouse stores in the UK last year, instead keeping the brand as a store within larger shops.
