AT Management has announced plans to establish a sales and marketing contact centre in Sligo, creating 40 jobs this year.
The private company which focuses on revenue generation as a service was established in Leicestershire in the UK in 2007.
The company employs 400 people across the UK.
The new contact centre will operate from a 4000 sq. ft. facility in Sligo town, which will include sales teams, team management, campaign management and quality management.
The company said the Irish site will initially deliver call centre services back to the UK.
AT Management has relocated Sligo native Steve Robinson, who was an Operations Manager at its Leicester office, to oversee the initial ramp-up of the sales team.
Tánaiste and Minister for Jobs, Enterprise and Innovation, Leo Varadkar welcomed the jobs announcement.
"As we rebuild from the pandemic, I am determined to bring jobs to every county in Ireland so I'm really pleased that AT Management has chosen Sligo for its new facility," he said.
Vimal Prema, Managing Director at AT Management said they are looking forward to growing their business in the region of Sligo and the North West of Ireland.
Meanwhile, Martin Shanahan, CEO of IDA Ireland said the 40 new roles being created will be of "great benefit" to the North West Region.