Danone has launched the first ever formula milk in Europe to be sold in a pre-measured tab format.
The company is producing this new product at Danone's formula milk production facility in Wexford, through a manufacturing partnership with Japanese food manufacturer, Meiji.
Danone is combining its formula milk recipes with Meiji’s patented tab production technology.
Jean Michel Lequin, Director of Danone’s Wexford formula milk production facility said they believe introducing portion controlled and dosed formats will be a game changer for consumers.
"We believe this format innovation has the potential to revolutionise the formula milk category in Europe," he said.
Danone’s Wexford factory is one of the leading manufacturing facilities in Danone’s global network, employing 350 people and producing dairy products for consumers in 41 countries around the world.
Last year, it became the first formula milk production site in the world to be certified carbon neutral by the Carbon Trust, an independent global climate change and sustainability consultancy.
Minister of State at the Department of Agriculture, Food and the Marine, Martin Heydon said he is pleased that Danone chose its Wexford plant as the location to produce this new product.
"Ireland has a strong record in food research and innovation, and this, along with the worldwide reputation of our grass-fed dairy production system, makes it an attractive location for new product development," he said.
Danone said it is initially launching the new pre-measured tab format in the UK and plans to begin offering the products in other countries in Europe as of 2022.
