Valentine's Day is traditionally one of the busiest days of the year for flower sellers, but with flower shops closed due to Covid-19 restrictions, orders have to be made online.

Irish flower producers said that transitioning to online sales due to the pandemic has been a challenging opportunity, but it has allowed them sell directly to customers for the first time.

Mags Riordan, of BumbleBee Flower Farm in Drimoleague in west Cork, said that before the Covid-19 crisis, she grew and sold edible flowers to restaurants. 

When restaurants closed "overnight" due to Covid-19 restrictions, she moved to create an online basis for her flowers and grew taller stems for bouquets. 

She said it has been challenging for her as a small artisan producer and while it is a completely different way of selling, she had to go online to get her produce out there.

Ms Riordan said she is paying a high charge for packaging and delivery and would like to see lower costs for small artisan producers.

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Darragh McCullagh, a farmer in Co Meath, has 80 acres of daffodils on his farm. 

Mr McCullagh said that he is "in top gear at the moment, picking 200,00 stems a day". 

He said tulips and other flowers were bursting into bloom last year when florists closed, so he went online and now has an online flower distribution business.

He said that flowers are a great opportunity for farmers who are seeking to diversify and while the shop was previously the gatekeeper to customers, any farmer can connect directly to customers.