Irish people are accessing radio stations here via digital means in greater numbers, according to the latest JNLR (Joint National Listenership Research) 'Radio in a Digital World' report, compiled by Ipsos/ MRBI.
About 8% of the population, or 330,000 people, listen each day using a digital device, the report found.
Just under 5% listen via a mobile device, 2% on a PC and around 1.5% on a Smart Speaker and the remainder on a TV set or DAB (Digital Audio Broadcasting).
77% of Irish adults listen to radio on FM.
The report also found that younger audiences are listening to radio in significant numbers.
Almost 7 in 10 people in the 15-24 age group listen to Irish radio every day, despite the intensely competitive media environment and the ability to access audio content from numerous sources.
38% of this cohort say they listen to streaming service, Spotify, every day.
Perhaps surprisingly, over half of young people in this category (58%) listen to radio via an FM device with 16% listening on a digital device.
Despite the proliferation of media content, platforms and devices, just over 80% of the population aged over 15 here - or 3.2 million people - listen to the radio each weekday.
That's second only to the percentage of the population who watch TV (85%).
It's significantly greater than the numbers engaged with social media (53%) or viewing streaming services like Netflix (28%), the report concludes.
