Research carried out on behalf of Local Enterprise Offices as part of the "Look for Local" campaign has shown that 82% of Irish consumers are now more likely to buy local, compared to last year.

This is as a result of recent campaigns to highlight local businesses as Covid-19 continues to affect the economy here.

The "Look for Local" campaign is being pushed out by each of the 31 Local Enterprise Offices nationwide.

It now has over 4,200 businesses listed from a range of sectors that enables consumers and businesses to search for goods and services within their area. 

Today's research shows that of those surveyed, eight out of 10 said that they were aware of campaigns, including that of the Local Enterprise Offices, encouraging individuals and businesses to look locally when buying goods or services. 

84% of respondents said they were more likely to shop locally online this year. 

Meanwhile, 85% of those surveyed felt there were more local businesses trading online than in 2019, while 83% plan to support more local businesses in 2021.  

The Local Enterprise Offices have approved over 11,000 Trading Online Vouchers this year, an increase of over 800% from 2019.

The voucher enables small businesses to get established online or improve an existing online presence.

Oisin Geoghegan, chair of the network of Local Enterprise Offices, said this research has borne out the huge groundswell of support of local businesses we have seen this year and particularly now coming up to Christmas.  

"With so many campaigns ongoing to try and support local businesses, the impact has been significant and the response from businesses has been outstanding. Many have had to completely change the way they do business this year and it's great to see people across communities supporting them," Mr Geoghegan added.