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M&S rolls out 'Book & Shop' service

The 'Book & Shop' service allows customers to skip the queue.
The 'Book & Shop' service allows customers to skip the queue.

M&S has rolled out its new appointment shopping service to every store in Ireland.

The rollout follows on from successful trials at M&S Liffey Valley, Dublin; Navan; and Douglas, Cork stores.

To avail of the service, customers can visit marksandspencer.ie/bookandshop, choose a timeslot that suits them, arrive at their local store at the designated time, check-in with the host at the entrance and skip the queue.  

Ken Scully, M&S Ireland Country Manager said all their 18 stores in Ireland are open and measures are in place to help customers shop safely.

"We know that queuing can be a concern, so our new Book & Shop service guarantees a shopping slot at a time that suits and removes the need to queue, should there be one.  

"Designed by our in-house tech teams, we hope that Book & Shop will make shopping easier for our customers and continue to help them shop with confidence in our stores," he said.

M&S said Book & Shop is fully integrated within the store teams' existing technology and is built into the app housed on their hand-held devices, enabling M&S hosts to carefully manage the number of customers in store at any time – counting-in customers who have not reserved, alongside those with allocated slots.