Most European retailers plan to expand their business in the wake of Covid-19, according to new research published by online payments firm Stripe.
The study which was conducted by Forrester, surveyed 495 respondents in September 2020, with 221 respondents coming from Europe.
It found that European retailers are adapting to the current crisis with a surprising resilience.
A third of surveyed companies said they have felt an overall positive impact on their sales, and more than half (57%) are planning to expand to other countries.
Improving customer experience also ranks high in priorities, with 56% making it a high or critical objective over the next twelve months.
The research found that European retailers' appetite for growth is also reflected in their payments priorities.
Their first concern is to increase revenue and profit from mobile channels (26%), while improving cross-border payments capabilities (21%) and the choice of payment options (20%) also rank high.
Eileen O'Mara, Stripe's Revenue and Growth Lead for EMEA and APAC said as the economic effects of the pandemic are being felt across Europe, European retailers have shown impressive resilience.
"Stripe has a strong track record of helping online businesses find their way through regulation, and we will continue to support these businesses' efforts to scale internationally from day one," she said.
