Google search terms this week relating to shopping online show a wave of consumer support for Irish businesses that have closed their doors due to Level 5 restrictions.
Google searches for "just buy Irish" peaked with an increase of 3,495%, the search term "shop local Ireland" increased by 540% in the past week, and "buy Irish gifts" searches increased by 200%.
Alice Mansergh, Director of Small Business at Google Ireland, said the Google search data shows that Irish people are actively searching for ways to support Irish small businesses.
"The numbers speak for themselves; there is a very clear commitment by Irish consumers to shop local where they can, and it's very encouraging to see that more consumers are specifically looking for Irish gifts at this time of year that is crucial to local businesses," she said.
"It has never been more important for Irish SMEs to have an online presence, but even if you don’t have a website there are quick and easy steps you can take to increase your visibility online and make sure customers can find you," she continued.
