Fáilte Ireland has launched a new domestic marketing campaign and a new Covid-19 Safety Charter to boost public confidence amid the coronavirus pandemic.
Details of the campaigns - worth about €4m - were revealed by Fáilte Ireland at a virtual industry event today for hundreds of tourism businesses from across the country.
The "Ireland, make a break for it" campaign will go live across media this weekend and encourages people to stay in Ireland for their holidays this summer.
According to Fáilte Ireland's latest consumer sentiment research, 57% of Irish people are now planning a short trip in Ireland in the next six months.
But safety is a significant concern for potential holidaymakers, with visible safety measures and social distancing emerging as strong themes, the research also showed.
Fáilte Ireland said its new Safety Charter has been created to help businesses boost trade by showcasing their commitment to follow all recommended safety and cleaning guidelines and to instil public confidence.
By signing up to the charter, businesses are agreeing that all of their employees will follow Fáilte Ireland's sector-specific operational guidelines and undertake its "infection prevention control training programme" being launched as part of the new initiative.
Businesses that sign up can display the charter within their premises and online platforms.
Paul Kelly, Fáilte Ireland's chief executive, said its latest research shows that while Irish people are planning their domestic holiday they are extremely concerned about safety.
Mr Kelly said that almost nine in 10 consumers want to ensure that the appropriate safety measures are in place if they are to consider taking a domestic break this year.
"Our new domestic marketing campaign will encourage people to book a break, while our Covid-19 Safety Charter will reassure them that the tourism and hospitality businesses that they visit have committed to adhere to the correct safety measures and hygiene protocols," he added.
Meanwhile, online travel agent Click&Go has released insights into consumer opinions of international travel in a post COVID-19 world
The survey examined responses from over 5,700 Click&Go customers between the ages of 18 and 65.
Overall, consumers seem to be eager to for international travel to resume.
When asked when they thought holiday travel would return to normal, 36.2% said Spring 2021, 30.7% voted Summer 2021, and 18.8% voted September/October 2020.
Many people are keen to travel as soon as possible, with over 61% stating that they would start planning their next holiday as soon as travel restrictions were lifted.
Ireland's favourite sun destination, Spain, remains popular with customers in spite of the current pandemic, with many customers stating that they would like to visit once travel restrictions are lifted, due to the reduced number of COVID-19 cases.
Lanzarote (41.3%), the Costa del Sol (30.6%), Majorca (21%) and Gran Canaria (19.6%) were the top voted locations.
Portugal is also a key destination for consumers, with 41.5% willing to visit the Algarve, while the small nation of Malta is continuing to grow in popularity, attracting 18.8% of the vote.