H&M, the world's second-biggest fashion retailer, has today reported a sharp but slightly smaller than expected drop in second-quarter sales as measures to slow the Covid-19 pandemic slammed the sector.
The Swedish company's net sales for the three months to May 31 fell 50% from a year earlier to 28.7 billion crowns ($3.1 billion).
Analysts had on average forecast a fall to 27.5 billion, Refinitiv data shows. H&M said its online sales jumped 36%.
H&M, which began gradually reopening stores in late April after about 80% were closed by the pandemic, said local-currency sales in the first 13 days of June were down 30%.
"The pace of the sales recovery varies largely between markets," it said.
H&M, which reports full quarterly earnings on June 26, said 18% of 5,058 stores remain closed temporarily.
Analysts said they remained relatively cautious on the margin and inventory outlook, and predicted sales would keep recovering only gradually.
"In many markets we expect to see customers preferring to shop locally and more pressure on urban locations more reliant on tourism and people using public transport," they added.
H&M's biggest rival Inditex, the owner of Zara, recorded a 44% sales drop for the February-April period, with constant-currency sales down 34% over June 2-8.
Shares in H&M, which has flagged its first loss in many decades for the second quarter, are down 26% so far this year.
Before the pandemic, H&M was well on its way to end a years-long rise in inventories after many stores struggled with digitalisation and tougher competition.
Analysts said that inventory had been tightly controlled through the pandemic but he expected it to have risen in May as delayed products from China and Bangladesh arrived in stores.
