Virgin Media Ireland has named Paul Farrell as the new Managing Director of Virgin Media Television.
Mr Farrell is currently Vice-President of Commercial for Virgin Media Ireland and replaces Pat Kiely, who said earlier this month that he will leave the business in July.
During his 25 year career, the Dubliner has held senior roles in media, advertising, telecommunications and financial services sectors.
Before joining Virgin Media in 2015, he held senior roles with O2, The Irish Times, IPG Mediabrands and Davy.
Tony Hanway, CEO of Virgin Media, said that with his depth of senior experience in sectors such as media, advertising and telecoms Paul Farrell is ideally place to accelerate the company's connected entertainment strategy.
"Paul is widely respected in the Virgin Media organisation and he has a strong track record of delivering growth through a focus on the customer and a culture of teamwork," he added.