Drinks group C&C has announced the expansion of its partnership with Budweiser Brewing Group - part of Anheuser-Busch InBev - to include the distribution of Budweiser and Bud Light on the island of Ireland.
The expanded partnership will see the kegging of Budweiser in Clonmel, Co Tipperary.
With the addition of Budweiser and Bud Light from July, C&C will have responsibility for the sale and distribution of Budweiser Brewing Group's complete beer brand portfolio across Ireland.
These brands also include Stella Artois, Beck's, Corona, Leffe and Hoegaarden.
The expansion of the deal will see the end of Budweiser Brewing Group's relationship with Diageo in Ireland.
C&C has worked with Budweiser Brewing Group since 2009 and has been responsible for brewing and distributing a selection of the company's brands in Scotland, Northern Ireland and the Republic of Ireland.
Tom McCusker, Managing Director of C&C Group Ireland, said today's deal marks an exciting new phase in C&C's partnership with Budweiser Brewing Group.
"With a portfolio of some of the world's most iconic beer brands, we look forward to optimising the portfolio and distribution strengths of our two businesses for the benefit of our mutual customers across Ireland," Mr McCusker said.
