Lidl Ireland has announced a new €40m deal with Co Kildare-based O'Brien Fine Foods. 

The two year deal will see O'Brien Fine Foods supply Lidl's 201 stores across the Island of Ireland as well as Lidl’s 797 stores across the UK. 

Under the new deal, Lidl will also list O'Brien Fine Foods products in a total of 7,438 Lidl stores including Austria, Czech Republic, Croatia, Germany, Finland, Italy, Poland, Slovakia and Spain. 

A selected range of products will be available twice yearly in these countries, on a promotional basis. 

The family run business is one of the main meat producers for Lidl Ireland, and this year the two companies will mark 10 years in partnership. 

O'Brien Fine Foods has doubled its number of employees since 2010 as a result of the partnership with Lidl, increasing its headcount from 250 to 550.

The family-run business based in Timahoe, Co Kildare supplies branded and own-label meat products to the Irish market, including the Brady Family, Green Farm and Homebird cooked meat ranges.

O'Brien Fine Foods produce over 80% of Lidl’s sliced hams, sliced beef and poultry lines. 

John O'Brien, the managing director of O'Brien Fine Foods, said that over the years, Lidl has helped the company to grow its business substantially and more recently, to forge a path into the UK market and 14 other European countries.

"This commitment by Lidl will allow us to invest in and expand our operations to enable to us to increase our output of high quality ham, beef and poultry products and continue providing consumers with the 100% Irish, Bord Bia-approved cooked meat products that they know and love," he added.

Henry Howard, Senior Buyer for Lidl Ireland, said that supporting local Irish producers has always been a core commitment for Lidl. 

"After 20 years of operating in Ireland, we are proud to say that this commitment continues, with Lidl now working with over 250 food and drink producers across the island," he said.

"The O'Brien Fine Foods range of cooked meat products are second to none and we are delighted that our customers in Ireland will continue to enjoy them, and that our international customers will have the opportunity to sample the best of Irish produce," Mr Howard added.