Luxury retailer Brown Thomas is to open a new flagship store at Dundrum Town Centre, which is owned and managed by Hammerson. 

The new store will trade over two levels of the existing House of Fraser store and comprise more than 63,000 square feet, with a retail sales area of 45,000 square feet. 

After a complete refit of the existing retail space, the store will launch in the first half of 2021 and Brown Thomas plans to employ over 400 people when it opens.

Donald McDonald, Managing Director of Brown Thomas Arnotts, said the company had been looking for a larger space at Dundrum for a number of years to enable it to deliver a more enhanced customer experience and to help grow its BT2 business there.

"The addition of Brown Thomas will transform the department store line up at Dundrum, replacing two levels of the existing House of Fraser store, ensuring we continue to deliver an exceptional experience as Dundrum remains the premium destination of choice for both brands and consumers," commented Simon Betty, Hammerson Director of Retail for Ireland.

Hammerson said this latest signing for Dundrum marks the latest stage of its strategy to proactively step-up the brand mix at its flagship destinations to introduce the world's leading brands and offer customers an engaging experience every time they visit one of its venues.