US presidential adviser Ivanka Trump touted government-industry collaboration to create jobs, drawing applause at a tech show that contrasted with the criticism she faced beforehand for her lack of tech experience. 

The daughter of US President Donald Trump and a businesswoman, Trump spoke at the CES conference in Las Vegas in the face of backlash from some industry officials, including women, who challenged her qualifications. 

Ms Trump said a White House council that she co-leads will launch a nationwide year-long advertising campaign to encourage all pathways to jobs, including apprenticeships, and not just a college degree. 

"We need to raise awareness about many options that exist," she told the audience. 

Trump said the White House will release a national workforce strategy in the coming months. She said over 400 companies have committed to offering over 14 million training opportunities. 

The council includes the chief executives from Apple, Walmart, IBM and other major companies. 

Conference organisers defended Trump's participation, saying she leads White House efforts on job creation and economic growth through workforce development, skills training and entrepreneurship. 

Consumer Technology Association CEO Gary Shapiro, who moderated the discussion with Trump, praised her remarks. 

"On behalf of the industry, we want to work with you. We want to create jobs," Shapiro said. 

Trump talked about efforts to boost paid family leave, finding people to fill 500,000 manufacturing job openings and doing more to recruit and retain immigrants that she dubbed "the greatest talent in the world."

"If we can't agree come together on this, we can't come together on anything," Trump told Shapiro. 

Some in the Women Who Tech group on Facebook voiced displeasure with the invitation to Trump.

Investor Elisabeth Fullerton wrote: "This is an insult to women in technology. We did hard times in university, engineering, math, and applied sciences. This is what extreme privilege and entitlement get you. It's not what you know it's who you know I guess." 

Tech analyst Carolina Milanesi wrote in an opinion piece in Forbes: "The reason for my upset is rooted in the fact that there are many more women who are in tech and are entrepreneurswho could run circles around Trump on how technology will impact the future of work."