Low and no alcohol beer sales here are expected to jump further next year, following strong growth this year and a 60% surge in 2018.
Drinks Ireland says producers expect the 30,000 hectolitres sold last year to have increased substantially this year when the final numbers are tallied.
"A number of producers have released low and non-alcoholic brands to meet the growing trend of health and well-being, with many consumers cutting back on their drinking," the drinks industry group says.
In its prediction of consumer trends for 2020, the body also claims the number of new gin producers here will fall.
But following soaring sales here last year, some increase this year, as well as steady or growing consumer demand next year, Drinks Ireland says Irish gin and whiskey sales performance will be strong over the coming 12 months.
The organisation also predicts that consumers will increasingly choose quality over quantity, as they consume less alcohol.
According to CSO and Revenue data, since 2001 average per adult alcohol consumption has fallen by 23.2% here it says.
Irish consumers will increasingly buy Irish locally-sourced drinks, Drinks Ireland also believes, to supporting the local economy and to promote sustainability.
They will also be offered more drinking experiences, such as so-called "cocktail escapism" and "around the globe" experiences.
"While there are a number of challenges ahead for the industry, including US tariffs, Brexit and continuing high excise rates, we toast a strong 2019 and look forward to an even better performance in 2020," said Patricia Callan, Director of Drinks Ireland.
