Hasbro fell well short of Wall Street estimates for quarterly profit today, as shipping and warehousing costs jumped due to retailers canceling and delaying orders in the face of likely tariffs on toys.

The figures sent the company's shares tumbling 14% on Wall Street. 

The toymaker sources more than two-thirds of its US products from China and the country's tit-for-tat tariffs war with the US has forced the company to rework its supply lines.

The row has also forced retailers to delay taking shipments.

"We saw multiple different dates for the enactment of List 4 tariffs come and be delayed, and yet the prospect had our retailers cancel major direct import programme orders and rewrite many of those orders as domestic shipments," chief executive Brian Goldner said on a post earnings call. 

Goldner said the company still faces the prospect of more direct import cancellations and shifts to domestic orders as December 15 approaches, the day when tariffs on most of Hasbro's product lines are likely to go into effect. 

The tariffs threat has overshadowed the company's push into content media, where it has been buying smaller firms and tying up with major movie studios to boost sales of toys linked to movie franchises. 

As part of that strategy, Hasbro said in August it would buy Entertainment One for about $4 billion, adding popular preschool brands such as Peppa Pig and PJ Masks.

Last year, the company spent about $520m to add children's entertainment and merchandising franchises, including the characters of the superhero TV show Power Rangers. 

It said its net revenue rose marginally to $1.58 billion in the third quarter, but it missed the average analyst estimate of $1.72 billion, according to IBES data from Refinitiv. 

Excluding certain items, the company earned $1.84 per share, much below analysts' estimate of $2.21 per share.