US teledentist chain SmileDirectClub is set to launch in Ireland this week as it opens two new SmileShops in Dublin and Cork.

SmileDirect Club is the first direct-to-consumer medtech platform for teeth straightening and it said its doctor-directed remote treatment makes teeth straightening more affordable and accessible

From Wednesday October 23, SmileDirectClub's teledentistry platform will connect eligible customers with licensed Irish dentists and orthodontists, who can use SmileDirectClub's technology and tools to prescribe and manage remote therapy at a cost of up to 60% less than traditional braces. 

After entering the UK market in July 2019, SmileDirectClub will open its first SmileShop in Dublin on Wednesday of this week, followed by a second in Cork on Thursday.

"Building on consumer acceptance of remote clear aligner therapy in the US, Canada, UK, Australia, and New Zealand, we are proud to extend SmileDirectClub's teledentistry platform to locally licensed dentists and orthodontists in Ireland," commented Kay Oswald, President of International at SmileDirectClub.