Retailer Penneys, which trades as Primark overseas, is warning consumers not to buy its goods from third parties online as they will end up paying more than in store. 

Reports emerged in recent days that Peneys was selling its goods through Amazon, but it said it does not have a commercial relationship with the online retailer.

Primark contributes more than half of the total profit of its parent, Associated British Foods, which also owns major sugar and grocery arms and has a stock market value of £18 billion. 

Founded by the late Arthur Ryan in Dublin in 1969, Primark trades from 373 stores in 12 countries, turning over £7.5 billion and making £843m of profit in its 2017-18 financial year, a near fourfold increase in ten years.

This was all achieved without venturing into online shopping.