A new, Japan-focused promotional campaign for Ireland has been launched to coincide with the Rugby World Cup. 

The campaign aims to promote Ireland as a great place to trade with, to invest in, as a place to study, to visit on holiday and as a country with great food and drink.

The new video campaign is jointly designed and funded by the Department of Foreign Affairs and Trade, Enterprise Ireland, IDA Ireland, Bord Bia and Tourism Ireland.

Promoted online and supported by local government partners across Japan, the campaign features a range of voices from Japanese politics, business, academia, education and culture, speaking about why they think Ireland is a good partner for Japan.
Tánaiste and Minister for Foreign Affairs Simon Coveney said that Japan - the third-largest economy in the world - is an important partner for Ireland.

"The announcement in 2018 of our intention to build a new, state-of-the-art Ireland House in Tokyo was a demonstration of our long-term commitment to this relationship, and we are now launching a promotional campaign to further support our economic objectives," the Minister said.

The Minister for Business, Enterprise and Innovation, Heather Humphreys, noted that Japan is already Ireland's 11th-largest trading partner, and the largest source of FDI into Ireland from the Asia region. 

She said she will lead a trade mission to Japan in October with the aim of further strengthening the country's trading relationship with Japan.