Last week Taoiseach Leo Varadkar framed Ireland as 'Athena' in relation to Boris Johnson's Heracles.
Does a speech crafted like this help to land the speaker's message?
Miriam O'Callaghan, former speechwriter for Enda Kenny, and Conor Brophy, Director of Strategic Communications with Teneo, talk to The Business.
We need your consent to load this rte-player contentWe use rte-player to manage extra content that can set cookies on your device and collect data about your activity. Please review their details and accept them to load the content.Manage Preferences