skip to main content

Mobile phone sales plunge at Dixons Carphone group

Dixons Carphone said its like-for-like sales in its UK & Ireland mobile phones division fell 10% in the 13 weeks to July 27
Dixons Carphone said its like-for-like sales in its UK & Ireland mobile phones division fell 10% in the 13 weeks to July 27

Dixons Carphone has today reported another big fall in mobile phone sales in its latest quarter, though it maintained its financial guidance for the full 2019-20 year. 

The group trades as Currys, PC World and Carphone Warehouse in Ireland and the UK.

It said like-for-like sales in its UK & Ireland mobile phones division fell 10% in the 13 weeks to July 27, its fiscal first quarter. 

Dixons Carphone has been hurt by a shift in the mobile phone market as customers keep their handsets for longer, choose cheaper SIM-only deals, and turn to more flexible credit-based offers. 

In June the group said it planned to accelerate its response to the changing mobile market after reporting a 22% slump in annual profit and warning of another big fall in the current year.

Its shares are down 30% over the past year. 

"The mobile market is as challenging as expected, underlining the need for the decisive actions that we set out in June," the company's chief executive Alex Baldock said. 

Dixons Carphone said first quarter like-for-like sales in its UK & Ireland electricals division rose 2%, while sales in its international division on the same basis were up 4%. 

Overall group like-for-like sales were flat - in line with analysts' consensus expectations. 

"The current political and economic climate is volatile but, assuming no material disruption from that, we stand by our full year guidance," Alex Baldock said.

However, Dixons Carphone Ireland said it had seen an "exceptionally" strong first quarter of 2019/2020 with increased market share across all categories including TVs, laptops, mobile phones and white goods.

Dixons Carphone Ireland said the strong start to the financial year can be attributed to the continued demand from customers for premium technology and home appliances, while it also noted strong sales of smart home and fitness products.

"We are looking forward to further strong growth as we head into the busiest period of the year in the run up to Black Friday, Christmas and the New Year sales," commented Mark Delaney, managing director of Dixons Carphone Ireland.