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Jameson spearheads the renaissance of Irish whiskey

Conor McQuaid, Chairman and CEO of Irish Distillers
Conor McQuaid, Chairman and CEO of Irish Distillers

Irish Distillers experienced a strong financial year to the end of June, accelerated by the continued growth of Jameson Irish whiskey which is now in double or triple-digit growth in more than 70 markets across the world. 

Jameson achieved its 30th year of consecutive growth, selling 7.7 million cases over the year, up from 7.3 million cases compared to last year.  

In the US, the Irish whiskey category sold 4.5m 9L cases in 2018, with sales of Jameson representing 78% of total Irish whiskey sales. Sales of Jameson Black Barrel grew by 22% in the US, making it the first super premium Irish whiskey brand to reach 100 thousand cases.

Jameson continues to perform well in emerging markets, up 23%, with Nigeria (+141%), India (+55%), Mexico (+20%) and Brazil (+13%) all recording high levels of growth. 

The Jameson family also saw sales increase by 12% in Eastern Europe, driven by the Ukrainian (+24%) and Russian (+7%) markets. 

Conor McQuaid, Chairman and CEO, said Jameson is quickly becoming a truly global brand. "Our dedication to innovation continues to be important as we drive sales across our portfolio, solidifying our position as makers of some of the world's most enjoyed Irish whiskeys. 

"Our largest markets continue to be the USA, South Africa and Russia, followed by Ireland and the UK. However, it is hugely encouraging to see such strong growth in markets such as Canada (+15%) and in emerging markets such as Nigeria, India, Mexico and Brazil."

Irish Distillers launched Method and Madness Micro Distilled Gin and Red Spot in the past year, which sold out.