Ted Baker is to sell its children's clothes through Next from 2020 - ending its current partnership with struggling retailer Debenhams.
Ted Baker has signed a new product licence agreement that will see Next create and sell Ted Baker-branded products for children including; baby, boys' and girls' clothing, shoes and accessories.
The deal runs for an initial five-year period, with the first products going on sale through Next's retail and online outlets in spring 2020.
It brings to an end its childrenswear partnership with Debenhams, which is undergoing a major restructuring involving the closure of multiple stores in Britain.
However Ted Baker said it was maintaining its lingerie and nightwear partnership with the retailer.
"I would like to take this opportunity to thank Debenhams for their skill and hard work in establishing and developing the Ted Baker childrenswear business and we will continue to work with them in other product categories," said Ted Baker CEO Lindsay Page. "We are delighted to announce this exciting product licence with Next to support the continued expansion of Ted Baker's growing childrenswear collections.
"Product licensing is a proven and highly successful pillar of Ted Baker's strategy to expand as a global lifestyle brand. It enables us to carefully develop the brand in new, relevant categories by leveraging the specialist product expertise of our carefully selected partners."
Next CEO Simon Wolfson said the company was "thrilled to have the opportunity to help build and develop the Ted Baker children's business across the globe."