Dixons Carphone Ireland, which operates both Currys PC World and Carphone Warehouse, has reported a strong financial year for the 12 months to April 29. 

The company said it saw growth of 10.9% compared to overall market growth of 0.7%.

Demand for high end technology products including Smart TVs, Smart Home technology products, and premium branded kitchen appliances continued to increase during the year, pushing sales higher.

Dixons Carphone Ireland said its Currys PC World website saw double digit growth in online sales. 

Visits to the Currys PC World site grew by over 20% year-on-year with over 15 million visits to the site, while mobile conversion also grew by almost 30%.

Currys PC World's Irish operations also experienced its most successful Black Tag event ever online with 2.75 million visits to the site from November 16 to December 5 last year.

It said that during the event, online sales grew by 35% year-on-year and over 60,000 orders were placed on currys.ie.

The company also continued to invest in its store network around the country through its "3 in 1" store concept. 

The latest 3 in 1 store opened in Waterford last September and is performing above expectations.

The company is also planning a new superstore in Sligo for later in the year.

"We will continue to invest heavily in our online business as we continue to cement our position as Ireland's leading electrical and technology retailer," commented Mark Delaney, managing director of Dixons Carphone Ireland.

Dixons Carphone's annual profit slumps 22% 

But the Dixons Carphone group today reported a 22% fall in full-year profit, reflecting falling mobile sales in a tough market.

The company also warned today of another big decline in profits in the current year. 

The group, which trades as Currys, PC World and Carphone Warehouse, said it made an underlying pretax profit of £298m in the year to April 27. 

That compared to company guidance of around £300m and was down from £382m made in 2017-18. 

It said underlying pretax profit was expected to be around £210m in 2019-20, with growth thereafter as the benefits of its turnaround plan feed through. 

Analysts' consensus forecast for 2019-20 before today's update was about £300m. 

Dixons Carphone has been hurt by tougher conditions in the mobile phone market as customers keep their handsets for longer. Its shares have fallen 37% over the last year. 

In the UK & Ireland its mobile phone like-for-like revenue fell 4%, while its electricals revenue was up 1%. 

New chief executive Alex Baldock launched a turnaround strategy in December. It focuses on the group's core electricals business while revitalising the mobile business. 

He also wants to bring the group's stores and online businesses closer together and develop its credit business.

"In UK mobile, the market is changing in the way we described in December, but doing so faster. So, we're moving faster to respond," said Baldock. 

He said the group had renegotiated all its legacy network contracts, was developing a new customer offer, and was accelerating the integration of mobile and electricals into one business. 

"This means taking more pain in the coming year, when mobile will make a significant loss," he said, adding that he expects mobile to at least break even within two years.

The group also trades as Elkjøp, Elgiganten and Gigantti in Nordic countries and Kotsovolos in Greece. International like-for-like revenue was up 4%.