British celebrity chef Jamie Oliver's restaurant chain went into administration today, threatening around 1,300 jobs in the latest blow for Britain's high street. 

Oliver, 43, a well-known figure for his popular TV shows and top-selling cookery books, founded his Jamie's Italian brand of high street restaurants in 2008. 

Jamie's Italian in Dundrum in Dublin is not part of the Jamie Oliver Restaurant Chain and is completely unaffected by today's move in the UK and continues to be open for business.

Gerry Fitzpatrick, proprietor of Jamie's Italian in Dundrum, said his restaurant has been trading since 2012 and now business is stronger than ever. 

He said the restaurant has some amazing Irish suppliers, and a fantastic team who look after the public.

The business continues to thrive, and he looks forward to many more years trading in Dundrum, and expanding into the city centre later this year.

In the UK, around 1,300 jobs across 25 branches UK will be put at risk by the administration, a form of protection from creditors. 

The Jamie Oliver Group said it had appointed KPMG as administrators. 

"I am deeply saddened by this outcome and would like to thank all of the staff and our suppliers who have put their hearts and souls into this business for over a decade," Mr Oliver said. 

Barbecoa, a steakhouse and Jamie Oliver's Diner are also hit by the administration, which includes the London branch of Fifteen - Oliver's first restaurant which he founded in 2002 as a social enterprise designed to train young unemployed people. 

Oliver's chain is the latest victim of a brutal trading environment on Britain's high streets. 

In March, Boparan Restaurant Group (BRG) said it planned to close more than a third of its Giraffe and Ed's Easy Diner outlets, while Carluccio's, Prezzo, Strada and Gourmet Burger Kitchen closed branches last year. 

Changing customer habits have seen a rise in appetite for takeaway apps such as Just Eat and Deliveroo and favouring faster food service over high-street staples such as Jamie's. 

There were almost 5 million fewer trips to full service restaurants in the 12 weeks to March 24, compared with a year earlier, data from Kantar showed.

Sales in such restaurants declined by 6% in the year to March 24.

Oliver, who started cooking at the age of eight at his parents' pub in Essex, was discovered byBBC television while working as a chef in London's River Cafe in the late 1990s. 

His 'Naked Chef' show, which was broadcast in dozens of countries, made him a household name at 21. 

His recruitment of youngsters for Fifteen won him an honour from Queen Elizabeth in 2003, and he used his reputation to put pressure on politicians to combat growing child obesity problems by campaigning for healthier school meals.

Fifteen Cornwall, operated under a franchise, is unaffected, as is Jamie Oliver's international restaurant franchise business.