31 jobs at Ford in Cork may be under threat as the car company said it was reviewing its business in Europe.

Ford employs 31 people - mainly in the sales and marketing sector - in Cork. 

In a statement, the company said that as part of its strategy to create a sustainably profitable business in Europe, it has been "exploring actions to improve business efficiency in our market representation and better serve our customers".

Ford confirmed that it has entered into a "formal consultation" on proposals to further align its market representation in Ireland and the UK.

These proposals aim to reduce costs, improve profitability and create a more customer-centric business, it said. 

"This follows similar clustering actions made in other select markets in which Ford operates," the company added.

Ford first came to Cork in 1917 to set up the company's first purpose-built factory outside of North America and at one stage the company employed about 7,000 people in Cork. The Ford plant closed in Cork in 1984.

The company has several dealerships around the country, which are owned by franchisees, and so will not be impacted by the review.

Earlier this year, the US car giant said it would cut thousands of jobs worldwide, exit unprofitable markets and discontinue loss-making vehicle lines as part of a turnaround effort aimed at achieving improved margins in Europe. 

The carmaker is under pressure to restructure its European operations after rival General Motors raised profits by selling its European Opel and Vauxhall brand to France's Peugeot. 

Ford Europe, which currently employs 53,000 people, has struggled to turn a profit, reporting a €245m loss before interest and taxes in the third quarter of 2018.