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Peugeot-maker PSA lifts profit goal after record 2018

The PSA Group was buoyed by the success of its Peugeot models
The PSA Group was buoyed by the success of its Peugeot models

French carmaker PSA Group has raised its medium-term profit guidance after reporting record full-year sales and earnings, buoyed by the success of its Peugeot 3008 and 5008 SUV models. 

PSA's recurring operating income jumped 43% to €5.69 billion, giving a 7.7% profit margin, helped by its acquisition of Opel-Vauxhall. Sales advanced 19% to €74.03 billion. 

The financial performance "demonstrates the ability of our group to deliver a profitable and recurring growth", the company's chief executive Carlos Tavares said. 

Strong sales of its latest Peugeot SUVs have helped PSA to build on a steady recovery from near-bankruptcy in 2013-14. 

Tavares is applying the same discipline at the Opel division acquired from General Motors in 2017. 

The company's chief financial officer Philippe de Rovira said the conservative "all-weather" objective covered the potential scenario in which Britain crashes out of the European Union in a no-deal hard Brexit, as well as other market setbacks. 

Peugeot's relatively confident tone was in contrast to its domestic rival Renault, which set out earlier in February a weaker full-year profit goal. 

The Peugeot-Citroen-DS (PCD) division, housing its legacy French brands, reported a record 8.4% margin as sales rose 18.9% despite adverse currency moves and higher raw-material costs. 

Opel-Vauxhall (OV) recorded a 4.7% margin on sales of €18.31 billion. 

In addition to the new margin goal, Tavares unveiled steps to address the group's increased dependence on Europe - which now accounts for 80% of global vehicle sales in the wake of the Opel acquisition. 

The Citroen brand will launch in India as Opel returns to Russia in pursuit of a 50% group sales increase outside Europe by 2021, PSA said.

A long-promised assault on the North American market will be led by the Peugeot brand, the company added.